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| Javier Unzueta |
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| My Ideal Client | If I was forced to narrow it down, my best referral, strangely enough, has been a TEACHER.
In the past, just one teacher purchases a couple academic awards for her top male & female student.
Another teacher will say "Hey, where did you get that!?" And so on.
By the next year, the coach (sports trophies) and principal (academic awards & medals) will purchase all their awards from me.
| | My Best Referral | Printer (Who outsources large format printing.)
Marketing Firm (They Outsource Banners, step & repeats, etc.)
Specialty Contractors (Panel Signs)
Large Corporations (Monthly Awards/Plaques)
Contractors/Facilities Mgr (Architectural Signage)
New Business (Window Film / Car Magnets)
School Principal (Trophies/Academic Awards)
Coaches (Sports Trophies)
Interior Decorator (Picture Wallpaper)
Realtors/Landscapers (Yard Signs)
Top 3:
Facilities Managers
Event Coordinators
Marketing Firms | | My BNI Story | What lead me here is similar to what happened to Dr. Ivan Misner.
I had an IT support company for 7 years. A large client usurped all my time. I steered my smaller clients go to associates until I was left with the one company. 3 years later, they hired a college kid in-house. I found myself on extended vacation.
I started a sign & trophy company from scratch. I spent thousands on a mail-order & telemarketing campaign, producing nothing.
One day, this lady walks into the store and invites me to a once a month networker. It was too small.
A member from that group shows me the Business Association. 300 members strong. It was too large.
Naida Torres heard my story and invited me to BNI. It was just right.
Not only did they NOT shove a card in my face, they actually asked me what I did.
I saw my business friends once a week or more, used their services, went on fishing trips, plays, concerts, golfing, bowling or even (dare I say) lunch. In my commercials, I’ve been numerous characters. I’ve sung songs, performed skits and more. I’ve given over 200 referrals, invited visitors, attended all meetings ON TIME, and had over 300 1-to-1’s, and attended many events. I gained insights into how others in my field conduct business and now conduct business with them. This minor investment of my time resulted in over a 1000% increase in gross income in the 1st years. I can proudly say that BNI is directly and indirectly responsible for 92% of my clients.
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